In 2003 the Rugby Football Union (RFU) utilised the stage and screen actor Peter O'Toole to front a campaign called 'Rugby Making an Impact'. In the short video (below) O'Toole is dressed as a hermit-wizard in a scrum cap and is imploring a small boy to play rugby.
'Do you have the eyes of a hawk?' he enquires, 'Can you forge a will of iron to make a body of steel to make your mark?' Eventually, after being briefly imprisoned in stone and smashing a hammer into a mountaintop, the boy responds to O'Toole's command to 'set the mud on fire' by scoring a try, while O'Toole is transformed into an excitable grandad, shouting his support from the sidelines.