Stadium Director

Purpose of the seminar

This workshop will introduce students to the principles and considerations involved in planning and constructing a world class sports facility.


  • Practical classroom session led by Museum educator
  • Self-directed tour of the World Rugby Museum galleries
  • Behind-the-scenes directed tour of Twickenham Stadium

Learning Outcomes

  • Analysis of how Twickenham Stadium drives income and revenue for the Rugby Football Union
  • How financial necessities are balanced against human comfort, and cultural prestige, when planning and developing a modern-day sporting venue
  • The environmental impact and financial implications of construction in an urban environment
  • Specialist understanding of the interior design and operations of Twickenham Stadium
  • General principles of map-reading
  • Insight into the history and evolution of Twickenham Stadium


No equipment is required for this seminar