Commercial Twickenham

Purpose of the seminar

This seminar will provide an insight into the business operations, structure, logistics and management of the Twickenham Commercial Department.


  • Seminar led by England Rugby staff
  • Self-directed tour of the World Rugby Museum galleries
  • Behind-the-scenes directed tour of Twickenham Stadium

Learning Outcomes

  • Overview of the various departments involved in commercial operations
  • Understanding of commercial revenue streams
  • Indication of current RFU commercial strategies
  • Analysis of consumer needs and how to meet them


No equipment is required for this seminar