Purpose of the seminar
This seminar will provide an insight into the business operations, structure, logistics and management of the Twickenham Commercial Department.
Commercial Twickenham
Activities
- Seminar led by England Rugby staff
- Self-directed tour of the World Rugby Museum galleries
- Behind-the-scenes directed tour of Twickenham Stadium
Learning Outcomes
- Overview of the various departments involved in commercial operations
- Understanding of commercial revenue streams
- Indication of current RFU commercial strategies
- Analysis of consumer needs and how to meet them
Equipment
No equipment is required for this seminar
