Purpose of the seminar
This seminar will provide an insight into the business operations, structure, logistics and management of the stadium's Commercial Department.
Commercial Strategy
Learning Outcomes
- Get an overview of the various departments involved in England Rugby's commercial operations and understand the commercial revenue streams.
- Explore current RFU commercial strategies.
- Analyse consumer needs and how to meet them.
Activities
- Seminar led by England Rugby staff.
- Self-directed tour of the World Rugby Museum galleries.
- Behind-the-scenes guided tour of Allianz Stadium.
Get In Touch
To find out more and check availability, please enquire below and we'll be happy to help.
If you would like to make a booking, please include the following information:
- Full name of school/college/university
- Preferred date and start time
- Number of pupils and staff
- Year group of visiting pupils
- If you'd like to participate in any of our education programme activities (please specify)
